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Remember Roy Hobbs

Any baseball fan that likes movies should know the name Roy Hobbs, the fictional character played by Robert Redford in The Natural. Hobbs at nineteen years old is one of those athletes whose easy grace and athleticism Oshane Ximines Hoodie , makes him a natural, but his career takes a fifteen year detour due to a youthful indiscretion and some bad luck. Eventually, at the end of his failed career, Hobbs finds success and redemption. This story transcends sport and becomes an allegory for life, and yes, even business.

Failure Versus Success

Our earliest memories of failure are formed in school. Nobody wants to fail and repeat a grade the social stigma is far too high a price to pay. As adults we are more used to the prospect of not always meeting our expectations. Even successful baseball players who hit 300, fail seven out of ten times. And in business the sales to traffic Deandre Baker Hoodie , or sales to call ratio is generally fairly low.

We all know what success is: it s meeting goals and expectations based on how we define them. But do we learn from success? In most cases no. In fact success establishes the status quo, ingrains conventional wisdom, stifles innovation and creativity, and promotes the repetition of the same methods, technologies, and ideas that have always been used, even when those methods no longer work.

Standing Still Is Not An Option

Don t get me wrong Dexter Lawrence Hoodie , success is vital to staying in business and prospering, but it does have a dark side. In a business climate that moves ever faster each day, standing still is not an option.

And what about failure? Obviously going bankrupt is bad, that kind of failure we can all live without. But not all failure has such dire consequences. Most failures are simply a matter of not achieving the results we expected from our investment of time, money, and effort.

As negative as failure is, it does have a positive side Daniel Jones Hoodie , as long as that failure does not become irreparable. What failure does do is teach us how to improve, it forces us to change, and most importantly, it demands that we experiment with new ideas, methods, and techniques.

A Case for Marketing Experimentation

Marketing is one of those nebulous words that has fallen through the cracks of common usage, it has somehow lost its meaning. It is used to describe everything from sales to advertising without any distinct place in the business vernacular Lawrence Taylor Shirt , or in the average entrepreneurs collective conceptual understanding.

I think it is important to give marketing a precise definition, if for no other reason than to provide us with an achievable purpose for spending money on promoting what we do.

According to Harvard Business School s emeritus professor of marketing Theodore C Levitt as presented in BusinessDictionary, marketing is summarized as ?the entire business process as consisting of a tightly integrated effort to discover, create, arouse, and satisfy customer needs.

It s no wonder the word is used to describe almost anything remotely related to doing business. As far as a textbook definition goes it s fine, but from a practical Landon Collins Shirt , day to day business process point of view, it lacks concrete implementable direction.

Experimentation Versus Research

And what makes this kind of definition even more obscure is that it leaves out the most important element, communication, and instead inadvertently stresses the most misused, research.

Without effective communication we have no way of getting noticed, or of being heard, which to my mind is the central issue in business success. And research Ereck Flowers Shirt , the current golden calf of the digital age, is to quote David Ogilvy, ?used like a lamp post for support rather than illumination.

Marketing The Process of Communicating Your Brand Story

So let s redefine marketing so it can direct us to some more meaningful approach to improving our businesses. Let s view marketing as the process of defining, creating, and communicating your brand story.

Part of the problem is we live in a seemingly rational world, but we are selling our products, services Sterling Shepard Shirt , and ideas to a decidedly emotional audience. This discrepancy between how we think things should be decided, and how we as human beings actually make decisions, is difficult for most people to wrap their heads around.

The Key to Human Nature

Is there a bridge between the rational world and the emotional being; one that can direct us to a method of communication that convinces and persuades a. Cheap Jerseys Cheap Jerseys Cheap Jerseys China Cheap Jerseys Cheap Authentic Jerseys Cheap Custom Jerseys Wholesale Jerseys Cheap New NBA Jerseys Wholesale NHL Jerseys Wholesale MLB Jerseys